Is presence on Instagram really useful for businesses?

 

Social networks have quickly become an essential tool for advertising and communicating with customers in the business world. One of the most important of these networks is Instagram, which shares images and videos and allows users to get to know the world of business products and services. In this article, the effect of presence on Instagram and similar social networks on the growth and development of businesses is examined.

 

 

Instagram is one of the most popular social networks in the world, which was founded in 2010. This network allows users to share their images and videos and communicate with the world around them. The following are the advantages of Instagram:

 

1. Education and information: Businesses can communicate new information, training, and news to their audience through Instagram posts and stories.

 

2. Targeted advertising: Instagram allows users to display their ads in a targeted manner to their audience. This possibility increases the effectiveness of advertising.

 

3. Interaction with customers: Businesses can establish a closer relationship with customers and gain their trust by responding to their customers’ comments and messages.

 

 

The effect of presence on Instagram on the growth and development of businesses is very diverse and significant. Some of these effects are mentioned below:

 

1. Increase the conversion rate: By using targeted advertising on Instagram, businesses can increase the conversion rate of customers to buyers. Attractive advertisements and diverse content stimulate the thoughts of customers.

 

2. Increasing brand recognition: Continuous presence on Instagram and sharing content related to the brand increases customers’ recognition and awareness of the business.

 

3. Higher competitiveness: Businesses that use Instagram well have a higher competitiveness in the market. This is considered as an important factor for business growth and development.

 

4. Enhance credibility: Being on Instagram and having a large number of followers shows the credibility and importance of the business. The audience is more likely to trust businesses that have more followers on their Instagram.

 

 

In this section, there are some examples of businesses that have succeeded by being on Instagram

 

And, it is mentioned:

 

1. Coca-Cola Company: Coca-Cola is one of the largest brands of carbonated drinks in the world. By creating a dedicated account on Instagram and sharing attractive images and content, this company has been able to establish a close relationship with its customers and successfully promote its products.

 

2. Nike brand: Nike is one of the leaders in the fashion and sports industry. This brand has managed to attract a young and enthusiastic audience by creating effective advertising campaigns on Instagram as well as promoting interaction with customers through Instagram posts and stories.

 

3. Restaurants and healthy foods: Restaurants and healthy foods can attract new customers and make their brand more interactive by sharing pictures of their food on Instagram and using relevant hashtags.

 

 

Being on social networks like Instagram can help businesses a lot in their growth and development. By using targeted advertising, engaging with customers, and sharing diverse content, businesses can achieve higher conversion rates, increase brand awareness, and be more competitive in the marketplace. Considering the positive effects of presence on Instagram, the development of this strategy is recommended as a basic tool in the marketing strategies of businesses.